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9th World Conference on Information Systems and Technologies

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Business Decision Making Based On Social Media Analysis

In this article, an analysis of the current potentialities of social media and their impact on the daily life of human beings will be done. Leading to the presentation of software that helps to the generation of new knowledge based on different tools analysis applied to the users. The use of social media their strengths and orientation are analyzed by reviewing the advantages of the main ones used in the world and their focus. In this way, an analysis is presented on a global and local scale, looking for important acceptance indicators for users who remain active in the media. Finding the fields of interest, age groups, and gender according to the network and indistinct parameters that ultimately let us see the impact from the user. Base on different SM search engines on the main trends found we can define a friendly interface that can be implemented in the software model to be proposed. Finally, we put forward a proposal whose main orientation is to analyze personal and business interest groups, performing a benchmarking that has as its main input social media. It allows companies to innovate and improve in a certain line of business by obtaining knowledge of those who do things better at a given time. Organizations will be able to make decisions more efficient, agile, and appropriate to their own business.

SANTIAGO MORALES CARDOSO
UNIVERSIDAD CENTRAL DEL ECUADOR
Ecuador

MARIO MORALES MORALES
UNIVERSIDAD CENTRAL DEL ECUADOR
Ecuador

GLENDA TOALA SANCHEZ
UNIVERSIDAD CENTRAL DEL ECUADOR
Ecuador

ALICIA ANDRADE BAZURTO
UNIVERSIDAD CENTRAL DEL ECUADOR
Ecuador

MILTON MONCAYO UNDA
UNIVERSIDAD CENTRAL DEL ECUADOR
Ecuador

 


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