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Applying Strategic Planning In A Distance Undergraduate Course In Information Systems: A Case Study
This work presents the process of developing strategic planning for a remote undergraduate course in information systems at a public Brazilian university. This is a case study in which data were collected using documentary analysis through reports from the institutional academic information system and the expertise of professors of the structuring teaching core of the course. A bibliographic survey was also carried out to better understand the subject in focus. The results show that the planning process needs a renewal for continuous improvement and that many difficulties need to be overcome until a level of maturity is reached where the processes of learning, change management, and organizational development are understood as a fundamental part of academic management. The strategic planning model presented in this paper shows that there is a need to implement an organizational culture that can guarantee the installation and development of a learning and organizational change process capable of conferring academic excellence to an undergraduate course.