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Overlaps Between Business Intelligence and Customer Relationship Management
This paper aims to determine if there is a place for e-commerce in the literature on the topic of overlaps between Business Intelligence (BI) and Custom-er Relationship Management (CRM), with implications in other domains such as Social Media, Big Data, and Machine Learning. Academic researchers should also aim to increase applications to e-commerce in their studies whenever there is an overlap between CRM and BI. The practical implica-tions took into account the steps for systematic review as acknowledged by the scientific world and the findings were analyzed both quantitatively and qualitatively.