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Perception About of Covid-19 Information In Ecuador
The purpose is to find out the public's perception of the information transmitted by COVID-19 in Ecuador's conventional social communication media between March and June 2020, since it is the first country in the region to be affected. The questions: Was there a lack of information?, What information would citizens like to receive? and What strategies should the media implement?" are answered through a qualitative methodological approach of a descriptive and relational type. The research techniques are survey, content analysis, interviews with experts and description of digital publications. The conclusion is that there was little transpa-rency and little research. According to those surveyed, the media should not subordinate deontology to immediacy. The urgency of contrast, consistency, mul-tiple sources and educational approaches is shown. Stories require a humane ap-proach and build transmedia stories. What happened in Ecuador is a reference for other realities, for example in neighboring countries of the Andean área.